Australia's COVID-19 vaccine advertisement compared to UK, New Zealand, Canada and Singapore

A macabre vaccination advertisement urging Australians to "not be complacent" was released by the Federal Government earlier this month.

The 30-second clip depicted a woman with a "severe COVID-19 illness" struggling to breathe on a ventilator.

Lastly, it faded to black with a stark warning to Australians.

"COVID-19 can affect anyone. Stay home. Get tested. Book your vaccination," the warning read.

While Australia opted for a fear-inducing video, other countries have opted for much more light-hearted campaigns featuring music, celebrity cameos and depictions of normal life after COVID.

New Zealand

New Zealand's call to vaccination is titled "Ka Kite, Covid", which is Maori for "See You Covid".

The one-minute clip sees Kiwis saying "Hey COVID" as they return to work, school, parties and the gym in a world free from the disease.

Finally, the clip ends with a group of school boys performing the haka before ending on the final message "Do it for each other".

The UK

Sir Elton John and Sir Michael Caine both appeared in a humorous vaccination advertisement for the UK's National Health Service (NHS).

"The more people in society that get vaccinated, the more chance there is of eradicating the national COVID pandemic," Elton John said in the clip.

The clip then showed Michael Caine getting a vaccination and saying "it didn't hurt".


The island-state recruited sitcom character Phua Chu Kang to sing a song urging Singaporeans to get vaccinated in a full-blown music video.

"Singapore, don't wait and see. Better get your shot. Steady pom pi pi,' Kang (played by Gurmit Singh) sings.

"Steady pom pi pi" is a Singlish term that describes a person who is able to maintain their composure during a crisis.


While other countries have opted for humorous advertisements, Canada opted for a serious yet inspirational tone in its vaccination campaign.

The video shows Canadians getting vaccinated, which has the 'ripple effect' of life returning to normal after COVID.

A waiter sets a table, a woman graduates, friends dance in a club and hockey players celebrate before a child jumps into their grandmother's arms.

"We can all help get there by getting vaccinated," the final screen read.