What every single person does now will make a difference
A chat between three friends has sparked a grassroots campaign that could help save lives in Esperance during this Coronavirus crisis.
Megan McDowall, Lara McIntyre and Dr Robyn McIntyre have known each other for more than 20 years, but they've never been more concerned about their community.
Ms McDowall said she while she could see everyone was being inundated with information about the virus, she didn't see people taking practical steps to stop the spread.
Supported by Cr Jen Obourne and Lucy and Bronte Vincent from Esperance Tide, the result was a short video, Esperance we need to talk, with local people encouraging everyone to play their part in slowing the spread.
The campaign is also supported by a series of posters you will soon see around town.
"It's really just a little grass roots campaign, but it's evolved very quickly," Megan said.
"We are all drowning in information, but I wasn't necessarily seeing people acting on the health advice.
"It's intended to be a galvanising campaign, to reinforce that what every single person does now will make a difference.
"We are also acutely aware that patients here would rely on transfers to out, and that we only have a finite number of beds here.
She said having people we all know in the video connects the message to something real.
"I've been told the video was played for the kids at the high school and it's been shared widely on social media," she said.
"Every single movement increases the risk, so we need to please stay home if we can. "
Megan echoed the shire council's concerns about visitors to Esperance bringing in the virus.
The video on the Esperance Tide facebook page, has been shared more than 200 times.