A new community clean up group is calling for volunteers to join its fight to keep the town tidy.
Clean Up Esperance is a new initiative registered with Keep Australia Beautiful, led by local environmental advocate Noel Fleming.
The creation of the group follows the disbanding of Keep Esperance Beautiful in January after five years and dozens of clean up events.
As former chairperson of Keep Esperance Beautiful, Mr Fleming said his mission to make a positive impact on the environment remained the same.
"It is the same format as before except we are going to do clean ups every fortnight to make a bigger impact on the environment," he said.
"We are looking for volunteers to jump on board. I would like to see as many people as possible take part in the clean ups, especially families.
"Come and help us out and you will go away feeling really good about yourself."
Mr Fleming has worked hard to grow the profile of the former clean up group and ran a successful bumper sticker marketing campaign last year to spread his message of sustainability.
He was named as a finalist in the Australia Day Citizen of the Year awards for his efforts.
Mr Fleming said he would continue the campaign and popular annual challenges such as the Esperance Tidy Challenge under the new name.
Clean Up Esperance will gather for its first meeting and a town centre clean up at Post Office Square on February 15 from 9am to 11am.
Anyone wanting to join in or volunteer as a committee member is invited to attend.
The first official clean up event will be held on Clean Up Australia Day on March 1.
For more information, contact Noel Fleming on 0412279181.