Community members and local businesses will mark a decade of giving when the Esperance Toy Run hits the road on December 14.
Preparations are currently underway for the celebrated event, which delivers toys and goods to people doing it tough over the festive season.
The charity ride draws hundreds of participants and supporters, with riders travelling across town on motorcycles and vehicles adorned with toys.
All donations are given to the Restore Hope Foundation, a charity that has been supporting the community for more than two decades.
Restore Hope will wrap and distribute the donations on the Friday before Christmas, with more than 50 families in need already on this year's delivery list.
Event supporter and Mates 4 Mates regional organiser Paul 'Slim' McKenzie said he was proud to see community support grow each year.
"Thank you to the sponsors because if we didn't have them we wouldn't be able to support Restore Hope and put food on the tables of people who need it," he said.
"There are a lot of families out there that are struggling, it is important to get together, give back to the community and look out for each other."
Riders from Kalgoorlie will join in the fun and Mr McKenzie encouraged participants from Ravensthorpe and Hopetoun to also get involved.
Pink Lake IGA owner Ron Chambers has supported the run for six years and said it was wonderful to see the generosity of the local business community.
"They are a great organisation and it is fantastic knowing whatever we put in gets to people who need it. If we can relieve a little bit of that stress over the Christmas period I think it is extremely important," he said.
Anyone who would like to register for the ride or donate a toy or goods to be distributed after the event can do so at Florissons Home Furnishers.
Riders will gather at the Race Course at 9am on December 14, before setting off on the Esperance Tourist Loop at 9.30am.
Everyone is invited to cheer on riders from the West Beach car park or as they pass through the town centre.
The community can also celebrate the end of the ride with a sausage sizzle at Florissons Home Furnishers on Norseman Road at about 10.30am.
Mr McKenzie thanked the 2019 sponsors, Ron and Caroline Chambers from Pink Lake IGA, Deepak and Heather from Dempster Street IGA, John and Shauna Parsons from Dome Esperance, Greg Sully and the team from Qube, Commonwealth Bank, Peter Swann from South Coast Food Services, Chris and Mel Maguire from McDonald's Esperance, Jim Sommerville from the Chopping Block Butchery, Busy Blue Bus and Michael Florisson from Florissons Home Furnishings.