The Esperance Foreshore had a shade of purple yesterday morning, November 10, as locals marched to raise money for the Cure Brain Cancer Foundation.
More than 200 locals braved the hot morning to march in the inaugural Esperance Walk4BrainCancer. The fundraising tally has since passed $20,000.
Esperance walk organiser Megan Johnston said 168 people registered beforehand, with another 50 registrations on the day.
Mrs Johnston said she was surprised at the high turnout and impressed at the level of business and community support.
"It means more awareness about the Cure Brain Cancer Foundation's mission," she said.
"The support for the foundation means they can do their work of advocacy and research. It means they can grow the awareness and support and eventually find a cure."
Mrs Johnston was spurred into action after losing her father to the disease last year, just four weeks after his diagnosis.
She originally planned to enter the Perth walk, but decided there was enough support to host a walk in Esperance.
Mrs Johnston thanked Spudlicious, s'juice and Coffee Cat for supporting the cause by trading on the day and for running donation tins for months.
She also thanked buskers Demi Vandenberghe and Mary Leske for performing free of charge, Kristy Bennett for donating her time to do glitter tattoos and Nulsen Primary School for lending its bouncy castles.
Given the huge success of the first walk, it will be an ongoing annual November event in Esperance.
To make a donation click here.
For more information on the Cure Brain Cancer Foundation click here.