Designed in Italy, made for Australia

Telescopic handlers are Italian industrial equipment maker Dieci's speciality.

It has been the company's core business since 1983, that's practically all they do, besides a couple of cement mixers and dump trucks.

Dieci also introduced the first telescopic boom and telescopic reach forklifts to the world in 1983.

While Dieci initially made basic agricultural equipment, things started to develop when the company founder, operating from ramshackle facilities in the village of Montecchio, was bought out by a group of industrialists headed by Ciro Correggi, known for businesses such as Serengeti.

These entrepreneurs invested in updating all of Dieci's facilities and practices.

It comes as no surprise then that Dieci knows a bit about what makes a good telehandler.

The answer seems to be variety; with 148 models and 20 product lines being produced.

Besides its domestic market, Dieci products are sold in at least 70 other countries through around 400 dealerships.

Dieci, which means '10' in Italian, is based in Reggio Emilia in northern Italy, which has also given the world such icons of engineering as Ferrari, Maserati and Ducati - a fact Dieci isn't above pointing out.

This advertising feature is sponsored by the following business. Click the link to learn more.

Giovanni Venturi, the priestly scientist who discovered the Venturi effect, the reduction in pressure that results when a fluid flows through a constriction, worked and died there in the 19th century, so, engineering belongs in Reggio Emilia just like flies belong in the outback.

Dieci's extensive range of telehandlers, known for their quality Italian design and manufacturing have all been tailored to perfectly suit the Australian market and are all designed to either meet or exceed strict Australian Standards specifications.

"We also have some industry-specific models for cotton, poultry and hay, as well as a range of EWP and rotational models also," a Dieci spokesperson said.

At Dieci Australia, Australian safety standards are at the top of their list, with more money invested in load charts and design verifications for the complete range of machines than most companies in Australia.

With some suppliers still providing load charts from overseas with 500mm load centres, while the Australian standard is 600mm load centres.

Every one of the machines and every machine attachment combination has a design verification.

"We won't release a product to the Australian market unless it has one," the spokesperson said.

"We also have an independent external engineer who signs all of those off on every new machine or attachment that comes out, including attachments that they have developed themselves."

"In Australia, Dieci also benefits from being highly autonomous."

"While most European dealers rely on a central warehouse for the supply of spare parts, the supply of services or shipping units direct to customers, Dieci Australia is quite unique as a dealership model because we hold stock here in Australia and can have up to a million and a half dollars worth of spare parts at any given time with a 95 per cent fill rate because of the volumes we hold."