Locally minded

Your parents or grandparents may know Esperance Motor Group (EMG) as Ratten & Slater's, Bloomfield's or even Murray West, but since 2006, Esperance Motor Group has been the company housing the locally owned franchises of Toyota and Ford.

Since the expansion from agricultural machinery in 1978 the dealership has continued to grow.

When the previous owners decided to sell up in 2013 Russell Bridge, Peter Morris and Ken Richardson seized the opportunity to take over as owner/operators.

Together they have been with the business for a combined total of 49 years and last year they expanded the business to take on the Holden franchise.

"In addition to providing the locally owned franchise support for Toyota, Ford and now Holden, EMG offers a quality service and repairs workshop, new and used vehicle sales, finance and insurance and a high standard of guest experience," Russell said.

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"The community members of Esperance that we employ are definitely our point of difference, especially our long-term staff."

"Our employees appreciate what it is like to live in Esperance and understand the importance of local services."

"With the next nearest available option located in either Albany or Kalgoorlie, we take pride in our longevity and availability."

"We have recently undergone some major renovations to our Toyota, Ford and Holden Showrooms - come on in and check them out."