The Keep Esperance Beautiful teaming are gearing up to take on rubbish from Bandy Creek to Blue Haven as part of the annual Clean Up Australia Day on Sunday, March 3.
The clean up will begin at 9am from Andrew Street Foreshore, with volunteers of all ages welcome and gloves and bags provided to participants. Refreshments will be provided for participants from 11am.
Co-organiser Noel Fleming said the March clean up would be a little different - with local businesses getting on board to donate prizes and gift vouchers for attendees.
From April, Mr Fleming said he would be organising the monthly clean ups and planned to offer more incentives to encourage the community to support the group.
"We want to encourage our community to get involved and engage with the shire for collaboration with them, too," he said.
"If we don't do it [clean up] who is going to do it?
"We have such a beautiful town, we need to look after it - sometimes it's just five or ten minutes.
"One thing I am particularly concerned about as of late, and I know other people are too, are plastics in the ocean.
"Out along the beaches, when we do the clean ups there, the amount of rubbish is just staggering and it's often where there is a carpark.
"They think it's out of sight, out of mind.
"I think it's about public awareness, educating people."
Jennifer Morcombe first co-founded the group back in early 2017 and said it had been really encouraging to hear people having changed their attitudes and taking a bag to the beach to collect rubbish regularly.
Anyone who would like to get involved with the Keep Esperance Beautiful group can contact Noel Fleming on 0412279181.