Esperance 'Pink Up' campaign sees support

Breast cancer awareness has received a big boost in recent days with community members, organisations and businesses embracing the ‘Pink Up Your Town’ campaign.

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The Esperance Shire have set up pink banners along Andrews Street.

The images on display were captured by local photographers Sarah Fitzgerald, Josh Van Staden, Jaimen Hudson and Jayde Guest. 

Esperance Shire chief executive officer Matthew Scott said the banners were designed in-house.

“The idea is to help kick-start ‘Pink Up October’ in Esperance by encouraging local businesses and the community to get involved,” he said. 

“This is something that we would be supporting in the years to come. 

“The ‘Pink Up’ campaign is about building awareness and offering support to individuals and families who have been affected by breast cancer.”

Mr Scott said there were 16 banners along Andrew Street, with other banners created during the One and All Community Program in the Council Chambers.

Local businesses have also jumped on board the campaign.

Newly opened Break Away Café were pink themed on October 5 and 6.

Café owner Samantha Brown said breast cancer had affected her and some of the other staff members.

“If it’s not to yourself, it’s family members or friends, it destroys lives and families,” she said.

“If there’s something we can do with anything, whether it’s starting a conversation or showing respect for people who have passed away.”

For more information on the McGrath Foundation and the ‘Pink Up Your Town’ campaign click here.