After several months worth of preparations, owner Samantha Brown said it felt wonderful to finally open the doors to her latest venture – Break Away Cafe.
The new cafe was buzzing when it officially opened on Monday morning, September 10, beside Fenwick Cinema on Dempster Street.
Despite having more than 30 years worth of experience in the industry, Ms Brown said she had no idea she would take on the business when she moved to the Esperance region back in March.
“I’m nervous but excited and it’s been very go, go, go,” Ms Brown said.
“I do think I’m a little crazy – I moved to this beautiful, cruisy country town and ended up doing this [starting a business].”
With a passion for good, simple food and great coffee, Ms Brown said she wanted to create a pleasant environment that would be suitable for those of all ages – with plans to work alongside Fenwick Cinema to open during their evening session times.
“I want to have good, simple food - I want to make the things that people want,” she said.
“I want this place to be light and airy and happy and somewhere that everyone can go, with everything from crazy shakes, assorted cakes and Yahava coffee all the way through to a simple toasted sandwich.
“We want people walking in smiling and leaving with an even bigger smile.
“At the moment, we’re open from 9am until 5pm.
“We do want to work with the cinema so that when they have a session at night, we’ll be open at night.”
Ms Brown worked with the previous business before the doors had closed but said she had plans to take Break Away Cafe in a new direction.
Despite only having worked together for a short while, Ms Brown said she felt she already had a tight-knit staff network.
“I have great staff – I know them already and that makes things a lot easier,” she said.
“We get on so well and I want this place to be a family place, I want people to be able to come in here and relax.
“Come in and say hi, enjoy yourself.
“We’re friendly; it’s not for a particular demographic, this place is for everybody.”
The business is currently open weekdays from 9am until 5pm.
To keep up with the business, visit their Facebook Page at www.facebook.com/BreakAwayEsperance/