Recent figures show visitation to Cape Le Grand National Park has increased by 25 per cent in the last six years, according to Tourism Research Australia.
Shire president Victoria Brown said the numbers indicated that more people were coming to visit the region’s ‘amazing stretch of coastline’. “It’s a great boost to our town, having Lucky Bay voted eighteenth best beach in the world, as people that visit the park are sure to spend some time in our town centre shopping and eating out,” she said.
Australia’s Golden Outback chief executive officer Marcus Falconer said as one of Esperance’s iconic destinations, he was not surprised visitation had increased.
“Lucky Bay having 62 campsites added in 2016 is likely to be a factor,” he said.
Mr Falconer said as a visually appealing destination, Esperance was also ‘well suited’ to social media platforms like Instagram and Facebook.
“I strongly believe the community has a vital role to play in promoting Esperance as their advocacy is really powerful. It’s real.”