“WHEN it comes to having thousands of great beaches in Australia, you can understand having a point of difference is critical - and ours is that Lucky Bay is Australia’s whitest beach,” says Australia’s Golden Outback chief executive officer Jac Eerbeek.
While good news for both Esperance and AGO has come in the form of a mention in a new book which says Lucky Bay is one of 101 Australian Beaches
, AGO believes the claim that “Lucky Bay is one of several beaches to claim the title of whitest sand in the country,” is in fact erroneous.
“I have gone to them pointing out Lucky Bay is not ‘claiming’ to be one of the whitest… it is the whitest,” he said.
Lucky Bay successfully overcame the bid from Whitehaven on Whitsunday Island in a unanimous vote from members of the NCST in 2009.
Despite the website’s error, Mr Eerbeek said Lucky Bay’s mention in the book was a positive for the town.
“The 101 Beaches website (and book) is just another avenue where consumers worldwide can access information on destinations they may consider for holidays,” he said.
Mr Eerbeek said the strength of the website was that Tourism Australia is backing it.
“Tourism Australia have over three million ‘Likes’ on Facebook, so when they encourage people to go look at the 101 Best Beaches, the world will follow.”
Tourism Esperance chairperson Cindy Poole said the combination of white sand and clear water in a stunning pristine bay combines to make Lucky Bay deserving of its acknowledgement.
“We have been able to keep Lucky Bay free from the pollution that finds its way into other beaches around the world, despite having vehicle access, a camping ground and hundreds of visitors every year,” she said.
“A lot of locals say there are even better beaches than Lucky Bay in the area, but these can be Esperance’s best kept secrets and will allow visitors to explore a little more when they get here and be even more impressed.
“Marketing Esperance is a constant challenge for the tourism industry and outside acknowledgement and promotion of our attractions is a bonus and will hopefully contribute to more visitors becoming aware of what Esperance has to offer as a tourist destination,” she said.
The top 10 as listed by 101 Australian Beaches
Agnes Water, Queensland
Crescent Head, New South Wales
Elephant Rocks, Western Australia
Emily Bay, New South Wales
Frangipani Beach, Queensland
Mindil Beach, Northern Territory
Ninety Mile Beach, Victoria
Silica Beach, Western Australia
The Coorong, South Australia
Wineglass Bay, Tasmania