LOCAL artist Cindy Poole has been selected as the new chairperson for Tourism Esperance.
Ms Poole said she was excited about the new role and looks forward to consolidating and completing the projects put in place by her predecessor and working with the new board.
“My main role is to work closely with Goldfields Outback Tourism and local businesses to market Esperance as a preferred tourist destination,” she said.
“We need to ensure visitors have a positive experience when they come here.
“Milton Valli, the previous chairperson, did a lot of work to establish partnerships with the local community, so I want to continue to develop and strengthen those relationships.”
Ms Poole said that if the community can work together to promote Esperance as a tourist town all sectors of town could economically and socially benefit.
“If we get good infrastructure and systems in place for visitors it will help develop sustainable growth for Esperance,” she said.
“Not everyone sees the importance of being available to tourists so, while being sensitive to the needs of individual businesses, we want to encourage them to embrace tourists, by being open at high tourism times, for example.”
Ms Poole said that tourism benefits many businesses in town, not only tourism-related businesses.
“When tourists come here they eat, they shop and if they have come by road they refuel here,” she said.
“There are many other benefits for residents such as the potential tourists offer for Esperance to be more prosperous, which in turn enables businesses to extend their trading hours which provides more access for local people.”